Au Contraire wines are crafted for those who aim to live life to the fullest, who revel in turning the every day ordinary into something extraordinary. Our wines celebrate the spirit of taking on any challenge in life, no matter how insurmountable it may seem. This irresistible joie de vivre is artfully embodied on each Au Contraire label with a playful illustration that turns expectations on their heads. This debut Sonoma County winery from Taub Family Vineyards was inspired by beloved company founder David S. Taub, who touched everyone he met with his charisma, compassion and tenacity.
My father, David, would often use the phrase “Au Contraire!” to motivate colleagues, friends and family to seek out creative solutions and accomplish unexpected results.
These expressive wines from top vineyards in Russian River Valley, Carneros and the Sonoma Coast – including Dutton Ranch and Lawler Vineyard are dedicated to David’s infectious approach to life. Outstanding quality is guaranteed by legendary California enologist Tom Hinde and his experienced team of viticulturists and winemakers.